Is There A Better Marketing Tool Than Your Cover?

Your cover is the first thing the reader sees and…inevitably…the book’s first impression.

MEGA-BOOKSTOREI took the opportunity to poll readers during a recent mega-bookstore signing I attended with over a dozen other authors (six of which were romance). Because I truly wanted the information, I offered those who would fill out the questionnaire chocolate (always works) and the chance to win a store gift card. Out of the 25 readers I approached only one turned down my request.

The first four questions required a “yes”, “no” or “sometimes” response. The last question gave them three lines to express their opinion. Here are the questions I asked:

funny-cartoon-question-mark-awesome-487x5501. Is a book’s cover important in attracting your interest?

2. Do you collect bookmarks, trading cards or other material branded with covers?

3. Do you look for the author, book or book cover on social media (e.g., FB, Twitter)?

4. Do you follow…

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About NevaBrown

Neva Brown, a retired secondary teacher/administrator, now enjoys the challenge of writing romance novels and doing editing for other romance writers. She has even ventured into the social media world of Facebook, Twitter and Google+ as well as having a website; nevabrown-author@weebly.com . Neva lived on West Texas ranches most of her life and uses that culture and environment in many of her stories. She and her husband now live at Rio Concho West in San Angelo, Texas. They are amazed at how well they have adjusted to ‘city’ living. Neva loves to hear from her readers. She can be reached at joneva@suddenlink.net
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