I don’t know about you, but I find writing the Facebook hook and the blurb one of the most difficult tasks of all. It’s far more difficult than writing the story. I believe this is probably because it is so important. It’s either going to make people want to buy your book or pass it over.
My first word of advice is start early—as soon as your manuscript is accepted—and don’t be afraid to tweak it often, or change it totally, but do have it ready by the time your publisher asks for it.
Over time, I’ve done a lot of research. I even bought and read several books on copywriting. The following is what I’ve come up with:
Facebook Hook: (Why won’t readers be able to put your book down?)
WHO is the protagonist of your story. WHAT goal are the striving for? WHAT obstacle is in their path?…
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