When it comes to doing promo for your book, certain to be on the New York Times and USA Today bestseller lists, you want to be prepared when hordes of reporters come calling. That’s where your author media or press kit comes in handy. Back in the day, before we did just about everything on the internet, a press kit was a paper file of documents you mailed to interested reporters. And you can still do that. But an online media kit puts all your important info at the fingertips of those clamoring for it, making their lives, and yours, much easier. A media kit even comes in handy for bloggers, event planners, retailers, etc. It’s all about streamlining the research process, and helping the media promote you.
So, now that you’re convinced, what goes in it, you ask. Well, I’ll tell you what’s in mine.
- Biography. Include a short…
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